Director of the Executive Board, Municipality of Noordwijk

“The recognition of Noordwijk as an official spa town marked an important milestone. It required a distinctive positioning aimed at the spa guest. Marleen supported us strategically and substantively throughout this process. She has the ability to combine vision with practical implementation. A layered approach was deliberately chosen: one overarching spa profile for Noordwijk aan Zee, with room for individual hotels to position themselves in their own way. For twelve selected hotels, this was translated into clear themes and practical guidelines. The result is a coherent and credible narrative in which health, wellness, nature and physical activity come together naturally. Marleen understands how a destination works and how to translate this into a distinctive and widely supported story.”

Quirine Kamphuisen

Tourism Authority of Thailand (TAT), Paris

“Attracting the international wellness traveller is a key strategic pillar for the Tourism Authority of Thailand. Marleen supported us in this with a clear vision and in-depth knowledge of the European market. She developed and delivered promotional campaigns centred on health, wellbeing, nutrition and holistic (Thai) therapies. In addition, she secured visibility in leading media such as ELLE and Vogue, generating broad attention from both press and well-known ambassadors. Marleen knows how to position Thailand convincingly as one of the world’s leading Health & Wellbeing destinations for an international audience. Her strategic advice and support in press relations, marketing and partnerships played an important role in this. ”

Arkanae Sawangkamol

Founders of Kamalaya Wellness Sanctuary, Thailand

“At the opening of Kamalaya Wellness Sanctuary in 2005, we worked with Marleen on positioning and visibility in the Netherlands and Belgium. From the outset, she understood the depth and substance of Kamalaya: wellness as an integrated health concept, focused on physical and mental balance. Marleen translated this distinctive story into targeted PR campaigns across national newspapers, magazines and trade media, working closely with journalists and selected high-profile individuals. Her approach ensured consistent visibility aligned with Kamalaya’s philosophy. Thanks to this long-term and strategic commitment, Kamalaya has enjoyed a stable and high-quality flow of Dutch and Belgian guests for more than twenty years, in line with our international positioning and reputation.”

John & Karina Stewart

Netherlands Board of Tourism & Conventions

“For NBTC, we worked with Marleen on campaigns for the Belgian market, with a focus on tranquillity, nature and wellness in the northern Dutch provinces. Within the Slow Lands approach, she successfully positioned regions such as Drenthe, Friesland and Groningen as compelling alternatives to city breaks. Marleen knows this market inside out and translates insights into practical direction. Through a combination of PR, content and online visibility, the campaign resonated well with the Belgian traveller seeking space and quality.”

Bram & Zoë