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Marketing

Content
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PR

For the Tourism Authority of Thailand, attracting the international wellbeing traveller is a strategic priority. This audience seeks specialised health resorts, retreats, and spa destinations, and invests in preventive health and long-term wellbeing.

We created targeted campaigns for the Benelux market, focused on Thailand’s strength in health & wellness, nutrition, and holistic therapies. Our work included campaign strategy, PR, media relations, content creation, and distribution across print, digital, and social platforms. We worked closely with leading media, journalists, and selected partners to ensure credible and consistent visibility. These campaigns resulted in strong media coverage, increased awareness, and sustained visibility for Thailand’s wellness offering in the Benelux. As global demand for health and wellbeing travel expanded, Thailand strengthened its position as one of the leading long-haul destinations, recognised for its specialised health resorts, holistic programmes, and consistent quality.