Establishing Kamalaya in the Dutch and Belgian Market
Services
PR
Marketing
Branding
Strategy
Growth
Since its opening in 2005, we have worked closely with Kamalaya Wellness Sanctuary to build its positioning and visibility in the Netherlands and Belgium. Our focus was to introduce Kamalaya as a serious health destination, grounded in expertise and long-term results.
Kamalaya offers structured programmes addressing both physical and mental health, including yoga, detox, stress reduction, sleep improvement, and women’s health. Each programme combines professional guidance, nutrition, therapies, and rest. The concept goes beyond traditional wellness, positioning health as a comprehensive and integrated process. We developed targeted PR strategies across newspapers, magazines, and professional media, working with journalists and selected opinion leaders. We also created multilingual content and managed social media campaigns with photography and video, always aligned with Kamalaya’s philosophy and credibility.
This approach has contributed to consistent, high-quality occupancy for over two decades. Guests from the Netherlands and Belgium represent around 15 percent of total bookings, forming a stable and relevant segment within Kamalaya’s international audience.
